Soya Garden

Soya Garden - Organic Soya Chain was launched in 2017 with great anticipation from the public, becoming the first brand in Vietnam to use organic soya milk powder in their beverage products. The journey of Soya came to a halt in 2021, leaving many people, including myself, with a sense of regret. Therefore, this brand identity is created to showcase a new approach to Soya, asking the question: "Instead of becoming a pioneer brand for clean soy milk, why not combine Soya with traditional local soy milk?"

Client

Soya Garden

DELIVERABLES

Logo, Brand Identity

Year

2021

Role

Art Director, Lead Designer