Goc Si Gon

Goc Si Gon is a restaurant located in Hanoi, opened with the desire to bring Hanoi diners closer to the cuisine of Saigon, specifically the flavors of simple meals, the essence of the kitchen corner, and the clay pot. This evokes a sense of closeness and familiarity for diners, reminiscent of "home-cooked meals" and the image of childhood streets, peaceful, simple, and heartwarming. With that meaning, the brand identity for Goc Si Gon also exudes a very intimate, simple, and affectionate appearance.

Client

Goc Si Gon

DELIVERABLES

Logo, Brand Identity

Year

2023

Role

Art Director, Lead Designer